Monday, April 15 • 9:50am - 10:30am
Using Personas to Target Users

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Personas were made famous by Alan Moore in "The Inmates are Running the Asylum," a seminal book on user interface design for computer programmers. They have been used for decades in the marketing industry, in user experience design, and in product planning to help target specific market segments with features, ads, and product design.

Personas help you frame feature discussions while developing your software, guide your communication and event strategy, and ultimately help you to have a more popular, better project. As the OpenStack project evolves beyond its original base and seeks to engage with a broader user community, understanding the profile of OpenStack users becomes critical in increasing participation and thus improving the project.

This session will cover the basics of:
* What is a persona and why should I care?
* How do I come up with persona(s) for my project?
* What can I do with personas?

This session will be useful to those interested in better understanding their target audiences, and specifically those seeking to grow a community around an open source project.

avatar for Dave Neary

Dave Neary

Open Source and Standards, Red Hat, Red Hat
Dave Neary works on SDN and NFV community strategy as a member of Red Hat’s Open Source and Standards team. He is active in OPNFV, a project whose goal is to promote NFV as a core use-case to upstream projects such as OpenStack, and to engage directly with the projects to ensure... Read More →

Monday April 15, 2013 9:50am - 10:30am
C120+121+122 (Portland Convention Center) 777 NE Martin Luther King Jr Blvd Portland, OR 97232

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